The Truth About Older (50+) Salespeople

Wisdom is the knowledge base that will assist our future leaders.

Imagine if you will a time when you are getting a little bit older, a touch grayer and you start reflecting on what are you going to do when you get too mature for the industry you are in.

I have always had this question, but never bold enough to write about it. I’ve had a lot of opinions on this as the market is getting younger by the minute. People want to put millennials on pedestals and assume they are the next coming of…well whatever. I do not. But what I do say is they are dang smart. We Xers can learn tons from them.

The problem, however, is they lack the experience of hitting a curve ball. This can be taught of course, but won’t happen until they have failed a number of times. Knowledge and wisdom come from experience, not case studies.

I don’t fear getting older. I love it. I don’t fear millennials, I encourage them. 1+1 = power. Let’s embrace learning from one another. By the way, I am not 50+!!!

~The Organic Recruiter

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The Truth About Older (50+) Salespeople

 | Technology Sales Author, Sales Researcher, Founder Heavy Hitter Sales Training, USC Faculty

It is still hard times for salespeople (and sales managers) over 50 today. When companies downsize, they find themselves five times more likely to be let go when compared to their younger counterparts. They also have a more difficult time finding new jobs because younger sales managers have five basic fears about hiring someone older than themselves:

They are Un-coachable. Younger sales managers fear older salespeople are set in their ways and won’t take their directions.

They aren’t Technically Savvy. Younger sales managers fear they haven’t ingrained technology (smartphones, e-mail, and web-based sales force automation) into their daily working routine (nor are they up-to-date on the internet, social media, etc.).

They are “Washed Up.” Younger sales managers fear older reps are burned out from too many years “carrying the bag.”

They Have a Poor Work Ethic.  For a variety of family, personal, or health reasons, younger sales managers question how hard they will work.

They Really Want My Job! Perhaps the biggest fear of a younger manager is that he is hiring someone who may upstage him or her in the eyes of senior management in order to fulfill an ulterior motive of taking over their job.

Given these fears, I would like to offer five factors sales managers should consider when choosing between younger and more senior salespeople.

  1. Do you have to Sell to the C-Level? The C-level Executive sell is based upon establishing credibility and trust. Who do think has an easier time establishing rapport with senior executives; a 26 or 56 year old salesperson?
  2. It’s about relationships (not Rolodexes). Never hire any salesperson solely based on their Rolodex (if you’re under 30 you might have to look this word up) of customer contacts they claim to possess. Hire the salesperson who has a successful track record at penetrating new accounts and proven their ability of turning aloof prospects into close friends.
  3. Wit. Most companies make previous experience in the same industry their main criterion for hiring. Since these salespeople command the industry nomenclature, they are assumed to be qualified candidates. A more important hiring criterion is how candidates respond to pressure. In other words, how quick-witted or fast on their feet are they? What is their ability to learn quickly? Are they able to solve complex problems in real time? In this regard, don’t judge a book by its cover and assume a little gray hair means a lot less grey matter.
  4. Sales is a Mentor-based Profession. Sales organizations are mentor-based environments. Inexperienced salespeople don’t know what they haven’t seen for themselves. Usually, it’s through the “school of hard knocks” that they gain their experience. Unfortunately, this takes time. The entire sales team can benefit from emulating salespeople who have accumulated a reservoir of experience working with customers.
  5. Who Do You Trust!?! Peek into the cockpit as you board your next commercial flight. Chances are you are putting your life in the hands of one of the 70,000 airline pilots that are over 50 years old.

About the Author:  Steve W. Martin is the author of the “Heavy Hitter” series of books for senior salespeople on the human nature of complex sales. The Heavy Hitter corporate sales training program has helped over 100,000 salespeople become top revenue producers. Steve is a frequent contributor to the Harvard Business Review and he teaches at the University of Southern California Marshall Business School MBA program. Visit www.stevewmartin.com to learn more.

A Speedy Sourcer’s Guide To Conquering The Intake Session

There are many ways companies want to set up their processes to find the right people. From finding the people,to who talks to them first and how many people are in the interview process. One thing is for sure, you need to hire people. So why is it taking so dang long? This is the first time I read an article from Nicole Nespeca and I find myself to be in love with what she has to say about sourcing.

Time to fill is taking far too long. You can blame it on the supply (just ask me for supply and demand information), the economy or even the election for some weird reason. But I think it is time for some reflection and accountability that you are just getting in your own way.

Let’s look at the 5 techniques Nicole has put in front of us and see if that makes it easier for you to make that sound decision quicker.

~ The Organic Recruiter

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By  Sourcecon

Now that the election is over, we no longer have to listen to donkeys or elephants. However, if you are a sourcing professional, you probably don’t mind purple squirrels and pink elephants and the PETA-approved hunt. Consequently, you will need to do the quintessential intake session and must prove just how valuable you are to your company’s talent acquisition team.

So where do you start? Should you read the job description first and start researching, or wait until you speak to with the hiring manager? Every recruiting paradigm is different and therefore will continue to shift. Some talent acquisition teams have intakes between the sourcer and the hiring manager and some are with the aligned recruiter only. The most advantageous are with the hiring manager and recruiter as it’s more streamlined. Anticipating the needs of your hiring manager and/or aligned recruiter is crucial to your success in finding the right candidate.

Here are five speedy techniques a sourcer can do to master the intake meeting.

  1. Forget about refreshing your Facebook page every two minutes, you need to research as quickly as possible before the intake session. I recommend focusing on market intelligence, specific demographic candidate pools, and the potential difficulty of the search.

Primarily, you must research the demographic of the open position as well as the candidate supply and demand. You can get this free data from Salary.com, Glassdoor or just by using a search engine. You want to know what the market looks like. Research this before the intake so you can speak to the statistics of the candidate pool and how you will circumvent any supply challenges. You want to come to the intake session armed with as much information as possible. This leads to my second action you should as a subset of research.

  1. Remember the old adage “In a race, I never look back?” Well, ironically it’s just as important when knowing your competitor.

Know your competitors and the market intelligence of the industry you are hiring for.  Sourcers are quick studies. They are fast and know how to speed read. One must be able to do this expediently prior to the intake session. Understanding the back story is pertinent to the search. You will impress the hiring manager and recruiter alike if you know what companies are downsizing candidates that could fit into the open opportunity. Furthermore, gaining knowledge as to where to find untapped talent is paramount.

  1. Use past resumes to source candidates in the future. Nothing compares to reading a resume in terms of learning about a person.

Once I reviewed a resume that had “Atari” as a skill. Until I saw that, the candidate looked like a match for the open requisition. You need to see resumes of previous candidates to succeed in a hire. Consequently, please get the resume of the person in the position being filled and read it carefully. Use the keywords in that resume to make Boolean searches and resume matches on social media. If the hiring manager or recruiter doesn’t have the resume, you can usually find it in your company’s ATS. If it’s a new position and therefore no resume exists, ask the hiring manager what keywords you should look for in your search and where the hiring manager has hired from previously in terms of competing companies to your own.

  1. Lighten your link’s load. It only takes two seconds to make a Bitly.

Every sourcer should construct a Bitly link because it makes campaign drivers and website pages much shorter for sharing on social, email, and SMS and directs applicants to an application typically. I highly recommend you write a catchy social media blurb to drive prospective candidates to your open requisition. When speaking with your hiring manager and recruiter on the intake you should share the blurb you will use on social media and ask them to share the same blurb. Leveraging another’s network is significant in giving visibility to the open requisition.

  1. “Organizations, schools and trade shows…oh my” as I say in my best Wizard of Oz impression.

When summarizing the job on the intake, make sure you ask about any organizations, schools or trade shows the team hiring might belong too. Part of being a good sourcer is uncovering lists of candidates online from job fairs or symposiums for example. In order to find these types of lists, you must delve deep into the hiring manager’s repertoire. Also, connect on LinkedIn with your hiring manager. Not only is doing so good for building a relationship, but it also allows you to see your hiring manager’s connections which could yield a hire.

Researching fast prior to your intake will help you establish credibility right away with your hiring manager and recruiter. You must perform this due diligence in order to be effective in hiring. Coming to the intake already understanding some of the challenges involved and then sharing resolutions to circumvent these issues will impress on the intake. Coming prepared is tantamount to being a successful sourcer. And all triumphant sourcers study and educate themselves on each position they recruit for. I hope these five tips will help you nail your next intake and if you can get a hold of an old Atari to play after a hard search, even better.

Time Management For Sourcers And Recruiters – Resume Reading

I’ve written a few articles on the importance of knowing your candidate because unfortunately, your hiring managers consider these awesome people as a resume and not an actual person. And you as recruiter spend 6 seconds on a resume if the candidate is lucky. Why is that? Not enough time, patience or the formatting is bugging you? I don’t know your answer, but these are the top ones. Kevin wrote some great points in managing your time.

This article has some good tips to manage your time but time-management is the most important tool you can use. You are missing great people and without a semantic tool (like Monster has a number of them), you’ll need to rely on your boolean prowess and great ctrl+F. But remember, that doesn’t mean you know the person behind the not-so-pretty resume.

Please practice time-management and get to know the piece of paper.

~The Organic Recruiter

timem-700x467By  Sourcecon

We first started with Time Management for Sourcers and Recruiters – Schedule Building which, discussed how to plan your day to be effective and efficient. In this article, I will go through various techniques that will help you be even more effective and efficient for better time management that I am sure will increase productivity for you.

In our business one thing we must do is read a resume, in doing so we are expected to decipher the “code” embedded in the resume, compare work experience to the requirements from the hiring manager, and decide to or not to call/email the candidate. Then after we have all of our notes we need to make a decision if this is a viable candidate for the opening. This is a process that is repeated on every candidate we come across.

This is very time-consuming. Now that you have built your daily schedule and are staying on track with that schedule which you’re already seeing yourself being more effective and efficient, now we need to take it up a notch. Follow these proven steps in order to do just that.

First, after you craft that beautiful award winning Boolean string and enter it into whichever job board you prefer, you return a list of potential diamonds, and now the issue is to go through as many as candidates possible and build your list. The issue we all have is time, so why not use it to our advantage.  One thing we are all guilty of is getting sucked into the words on a resume or maybe the format is horrible and we’re just lost in translation. You need a two-minute sand timer.

When you pull up that list of potential diamonds and compile a bunch of resumes to filter, flip over the two-minute sand timer. You shouldn’t spend more than two minutes viewing a resume. Our attention on one aspect loses its ability to decipher new information after about two minutes and we need to take a minute to reset. With timing yourself you don’t get lost and develop the ability to say, yes this candidate looks great on paper, I still have a few questions regarding some of the experiences and technologies, or this candidate is not on the right track of what we are looking for.

As time goes on once you get the repetition down you will see yourself having time left out of the two minutes and becoming a resume reading legend.

Second, when you are getting ready to start using your timer and reading resumes, make sure you are prepared to understand the technology and what the surrounding words should be. Here are some red flags that will arise questions on candidate profiles:

  • Titles
    • A title is either what they want to be called or what they are given upon hire. This can be miss leading because each company may have a different ranking system however if you see someone progress from a help desk tech to a system engineer, to a desktop support tech, to a senior project manager, then there are some immediate red flags there.
  • Tenure
    • Look at the dates. Months and years are huge. If someone is only in one to two month positions for several years that raises a concern for a hiring manager that is looking for a stable candidate. If someone has gaps in the resume for more than six to nine months that is also concerning, but should be discussed with the candidate to dig deeper.
  • Description
    • This is where the research comes into play. If someone lists themselves as a project manager, they should be describing project manager work in that role.
  • Technologies
    • Candidates who put EVERY technology they have EVER worked with may just be looking for fluff. Tech is changing so fast that something they did in the 90s is irrelevant today!
  • Education
    • If your hiring manager requires a degree in a certain field of study views this first. Be sure it is listed and aligned with what you’re looking for.

Another cool trick is Ctrl + F (Find) which I’m surprised a lot of people are not using. Each opening role we have listed three to five skills that are MUST HAVES. A quick way to filter through other than the highlighted words on the resume from your Boolean string is to use Ctrl + F and pull up alternative spellings. You would be surprised what you may miss.

For example when candidates love abbreviations or alternative spellings so they are “hard to find:” Manager – Mgr or Mangr; SaS – S@S, $a$, or $@$; Citrix – Zen, ZenApp, ZenDesk, XApp, or XDesk etc. Now you may be thinking, well how many candidates actually do this? Who knows, but I have seen them and wouldn’t have found those candidates without doing just this. If you are searching for a hard to find skill set and need to take a different approach craft two Boolean strings, one narrow and one broad.  When you pull up the candidates that are found using the broad string, this is a tip that may work best with that.

If you are searching for a hard to find skill set and need to take a different approach craft two Boolean strings, one narrow and one broad. When you pull up the candidates that are found using the broad string, this is a tip that may work best with that.

I’m confident with this best practice you will see yourself being more successful with resume reading and utilizing the limited time you have to be more effective and efficient.

The 1%ers and Their Poetic Sourcing – My SourceCon 2016 Experience

 

hackathonOn a very poetic weekend for this Los Angelino as our greatest baseball announcer was sent off to retirement from 67 glorious years of telling stories like no one’s business; he is sent off with a walk-off home run.

This gives me joy as I am here to write about a bunch of other all-stars from the recruiting and sourcing world of which I work with daily. Last week I had the great fortune to go to SourceCon for my second time in as many years. I got there, not as a vendor, but as a user. You see, I spent nearly a decade as an IT recruiter in the staffing world and always* believe once a recruiter, always a recruiter (*if you stay up on your game). So my goal, when I left and started selling recruitment services was to always recruit and stay fresh on my game.

Being a rep that touts free recruiting tools and ideas to their clients seems counterproductive, however I feel it lends credibility and confidence in what I sell as well. So suggesting for the last 5 years to my clients they should attend SourceCon has been a no-brainer to me. Now having been the last 2 years, I can tell you these sourcers are the 1%ers in our industry.

The last 2 years have confirmed I am still on my game but what some of the things these guys and gals pull off is just amazing. I affectionately call these 1%ers the Ultimate Geek Squad. From tools to tricks to Chrome extensions, they have it all plugged in. Admittingly, they do say they use media, job ads and databases, just a lot smarter and don’t depend on the post and pray model of sitting around ands waiting for candidates to flow in as they want to beat you to the rock stars.

Kerri Mills from Indeed was one of my favorites (yes, I loved one of my competitors). Six Secrets to Sourcing Like a Grandmaster was well…masterful. Her ideas of hyper-personalization should be locked in your brain forever, even after (gawd-forbid) you leave recruitment. This idea is “stop templating your messages”. Find out more about your candidate and make them feel like they are the only one you want to hire EVER. She is not saying she does not use templates. You just don’t know it because she is a poet to what she knows about you.

So as I sit here and romanticize the similarities of the Ultimate Geek Squad and their correlations with the great athletes and play by play announcers (like I have been spoiled with like Chick Hearn and Vin Scully of the LA great), I want the world to know that recruiting isn’t, “where are my resumes” or “I pass” with no explanation. Rather, it is all about these ridiculously talented sourcers who find these amazing people and transform them into even better candidates. Like Kerri spoke of when she said, “oops, I got lazy and did not pick up the phone to her hiring manager to which he said I pass”. Then Kerri, who knew this candidate better than anyone, refused to lose this rock star and called the hiring manager and said, “no, you are not going to pass…you will interview him for the reasons of…”. The candidate turned into a hire because Kerri was the grandmaster that knew WHY her candidate was amazing.

Fast forward to the evening Hackathon (dang late after a long conference day) where the eager and the best of the best converge on a challenge to be the next Grandmaster by competing on a req challenge merely to get to the best 16 in the room and eventually the best of 2016. It was awesome to see all these brains get together to geek out to see the best chance to find best 6 candidates and their search strings first. From that point, the 16 are found and hardly anyone left in anticipation for who was to win.

My reason for this part is not who won but the fun of open-source recruiting and how passionate these competitors were. The fact that each person had so much love and so many people wanting to help, it brought back the feeling of love for the game and how fun it is to win as a team and willingness to receive input from others. Recruitment is a team sport and we forget that when our hiring managers are hounding us for “more resumes”. Remember, we at SourceCon are the 1%ers, not coordinators slinging resumes. We have passion for geeking out to find the best PERSON for the job, not as many resumes to get the hiring managers off our backs.

Day one is not over as I haven’t talked about the networking. LinkedIn in is the online professional network of choice, but meeting my sourcing heroes like Shannon Pritchett, Editor, SourceCon, ERE Media, Stacy Zaper, Netflix and Dean Da Costa, The Search Authority to name a short few was priceless. You can have 3,000 connections on LI but talking to these greats just makes it worth it.

As we go into day 2, my favorite speakers were Jenny DeVaughn, Senior Director, Internal Communications, ADP and Maisha Cannon, Global Talent Strategist, GitHub whose presentation on From E! To Google – Missteps, Metrics and Methods just had me at the edge of my seat.

First, let’s talk about Jenny and the idea of taking a chance.  Jenny’s story about ‘do what you want to do at whatever cost’ was hitting me right in the heart through her presentation of Learn From My Mistakes – Don’t Be a Basic ‘Brander’. Her story as a single mom and taking chance was exhilarating because no one with little support can take a plunge into independence. Yes she now works for a huge company, but the fact she tried her own thing was pure inspiration.

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Lastly, there was Maisha who was truly a treat and so warm on stage talking about a common theme of being unique and personal. To borrow one of her acronyms of ADD, be authentic, different and delightful of which she was to an exponential degree.  Going back to one of my initial thoughts of people aren’t resumes, Maisha focuses on knowing these candidates and equally important, having the hiring managers on strategy sessions (you call them intakes) and making sure the hiring manager is engaged weekly. To quote her reply to my tweet from her, “Craig. If the HM [hiring manager] says 45M a week, it’s a good time to say…We have a problem.”

In closing, my take-away from SourceCon and the great athletes and sports announcers of old is let’s respect the people that have laid the foundation, work on making it greater through open-source and always remember, candidates aren’t resumes, it’s the story you learn about your candidate that is poetry to the candidate and hiring manager. Let’s follow the steps of the great Vin Scully after 67 years of poetry for the Dodgers and make all our players legendary.

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Some Special connections I made and you should too:

~The Organic Recruiter

Gone in 6.0 Seconds

That’s how long it takes a recruiter to go to the next resume if they spent some time on yours.

According to most articles in the last 5+ years, recruiters spend no more than 6 seconds to disqualify you. So you better make an impact quick. Ladders wrote: Recruiters spend 80% of their six-second scan looking at these 4 areas:

  • Name
  • Current Position: Title, Company, and Dates of Employment
  • Previous Position: Title, Company, and Dates of Employment
  • Education

I am curious, I created a copy of my resume in the same 1 sheet format that is circulating with Yahoo!’s Marissa Mayer. Hers is getting mixed reviews, mostly good, but from the traditional, old schoolers I am seeing they are not so excited about it. From the more progressive, creative recruiters it is getting much praise.

my-experience-2016 (b)How do you put detailed accomplishments; numbers; accolades; history; culture fit; education; philanthropy and other details into a 6 second read? I am not quite sure that can be done.

So what do you do to get the recruiter’s attention quick because they do not have time to go through your 4 page resume? Some would say call the recruiter but the recruiters will tell others how that annoys the heck out them. Others would say use your network. I recently sent an email out to 164 recruiters I know in my network asking for help for a friend. I received 4 responses back. These guys and gals are busy. Getting back to you on a hope, is not that easy. In my case it was 2.4% return.

It’s not they don’t want to speak with you. It’s more about having 30 jobs to work on, hiring managers saying where are my resumes while turning down the ones the recruiters spent hours interviewing, prepping and dissecting their skill-sets. As well as sourcing like crazy and spending 6 seconds on your resume. We cannot blame them for not getting back to everyone, although it would be nice. But the best way to get noticed is to be noticed.

How quickly do you get noticed in a crowd? If you are in an analogue world without a smart phone, I am sure you do not find your friends at a concert so easily. Same with your resume. The analogue, dot-matrix format your resume is in is quite frankly just that…out-dated.

Now I am not saying throw pictures of your family and pets on it, rather I am saying find a way to professionally get the recruiters to notice you. Once they call you, get them to know who you are and how you are perfect for that job as it is their job to sell you. Ask them what the manager is looking for that is not plainly written in the job description. Then have some backup ready to articulate that in 6 seconds so when the recruiter sells you, it pops out.

Getting the interview is the hardest part as it is like professional baseball. You have so many divisions, in our case levels of people to impress. But if you know where you are awesome and equally important, you explain in detail where you may have failed or lost an account / project, then you are ahead of the curve.

The challenge is to get noticed or you will be gone in 6.0 seconds.

~The Organic Recruiter