A Speedy Sourcer’s Guide To Conquering The Intake Session

There are many ways companies want to set up their processes to find the right people. From finding the people,to who talks to them first and how many people are in the interview process. One thing is for sure, you need to hire people. So why is it taking so dang long? This is the first time I read an article from Nicole Nespeca and I find myself to be in love with what she has to say about sourcing.

Time to fill is taking far too long. You can blame it on the supply (just ask me for supply and demand information), the economy or even the election for some weird reason. But I think it is time for some reflection and accountability that you are just getting in your own way.

Let’s look at the 5 techniques Nicole has put in front of us and see if that makes it easier for you to make that sound decision quicker.

~ The Organic Recruiter

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By  Sourcecon

Now that the election is over, we no longer have to listen to donkeys or elephants. However, if you are a sourcing professional, you probably don’t mind purple squirrels and pink elephants and the PETA-approved hunt. Consequently, you will need to do the quintessential intake session and must prove just how valuable you are to your company’s talent acquisition team.

So where do you start? Should you read the job description first and start researching, or wait until you speak to with the hiring manager? Every recruiting paradigm is different and therefore will continue to shift. Some talent acquisition teams have intakes between the sourcer and the hiring manager and some are with the aligned recruiter only. The most advantageous are with the hiring manager and recruiter as it’s more streamlined. Anticipating the needs of your hiring manager and/or aligned recruiter is crucial to your success in finding the right candidate.

Here are five speedy techniques a sourcer can do to master the intake meeting.

  1. Forget about refreshing your Facebook page every two minutes, you need to research as quickly as possible before the intake session. I recommend focusing on market intelligence, specific demographic candidate pools, and the potential difficulty of the search.

Primarily, you must research the demographic of the open position as well as the candidate supply and demand. You can get this free data from Salary.com, Glassdoor or just by using a search engine. You want to know what the market looks like. Research this before the intake so you can speak to the statistics of the candidate pool and how you will circumvent any supply challenges. You want to come to the intake session armed with as much information as possible. This leads to my second action you should as a subset of research.

  1. Remember the old adage “In a race, I never look back?” Well, ironically it’s just as important when knowing your competitor.

Know your competitors and the market intelligence of the industry you are hiring for.  Sourcers are quick studies. They are fast and know how to speed read. One must be able to do this expediently prior to the intake session. Understanding the back story is pertinent to the search. You will impress the hiring manager and recruiter alike if you know what companies are downsizing candidates that could fit into the open opportunity. Furthermore, gaining knowledge as to where to find untapped talent is paramount.

  1. Use past resumes to source candidates in the future. Nothing compares to reading a resume in terms of learning about a person.

Once I reviewed a resume that had “Atari” as a skill. Until I saw that, the candidate looked like a match for the open requisition. You need to see resumes of previous candidates to succeed in a hire. Consequently, please get the resume of the person in the position being filled and read it carefully. Use the keywords in that resume to make Boolean searches and resume matches on social media. If the hiring manager or recruiter doesn’t have the resume, you can usually find it in your company’s ATS. If it’s a new position and therefore no resume exists, ask the hiring manager what keywords you should look for in your search and where the hiring manager has hired from previously in terms of competing companies to your own.

  1. Lighten your link’s load. It only takes two seconds to make a Bitly.

Every sourcer should construct a Bitly link because it makes campaign drivers and website pages much shorter for sharing on social, email, and SMS and directs applicants to an application typically. I highly recommend you write a catchy social media blurb to drive prospective candidates to your open requisition. When speaking with your hiring manager and recruiter on the intake you should share the blurb you will use on social media and ask them to share the same blurb. Leveraging another’s network is significant in giving visibility to the open requisition.

  1. “Organizations, schools and trade shows…oh my” as I say in my best Wizard of Oz impression.

When summarizing the job on the intake, make sure you ask about any organizations, schools or trade shows the team hiring might belong too. Part of being a good sourcer is uncovering lists of candidates online from job fairs or symposiums for example. In order to find these types of lists, you must delve deep into the hiring manager’s repertoire. Also, connect on LinkedIn with your hiring manager. Not only is doing so good for building a relationship, but it also allows you to see your hiring manager’s connections which could yield a hire.

Researching fast prior to your intake will help you establish credibility right away with your hiring manager and recruiter. You must perform this due diligence in order to be effective in hiring. Coming to the intake already understanding some of the challenges involved and then sharing resolutions to circumvent these issues will impress on the intake. Coming prepared is tantamount to being a successful sourcer. And all triumphant sourcers study and educate themselves on each position they recruit for. I hope these five tips will help you nail your next intake and if you can get a hold of an old Atari to play after a hard search, even better.

Do You Know Why You Want It?

why-you-do-itAs we move into December and hear the pitter patter of feet running to make their wish lists, we too quietly ponder what we’d like for the holidays and in 2017. After all, haven’t we all been good girls and boys?

During a conversation with one of my best friends this last weekend we discussed the entertainment business he works in. Our conversation was about how the original ideas of some TV shows get lost because the executive producers start fighting over who has the best notes. By the time it gets to the editor, the initial idea of the show is lost.

No one says it better than Simon Sinek in his book “Start with Why”.

Without the Why you have lost your What. If the producers had stopped to remember why they were creating the show, they would not have lost the What. What was the purpose of the show and why? Could the show have been more successful if the judgement was not clouded by ego?

Every day we go after the shiny bullet or the cool new toy that everyone is talking about on Facebook or any other social media or blog. Whether it be the latest ATS such as Workday or Greenhouse to the ever changing LinkedIn. As a society we are always getting sold into the pretty tool because it helped solve someone else’s problem. The question is: will it solve your problem? Are you chasing your own solution or what someone has told you is your solution? Do you know what your Why is? Why are you doing whatever it is?

Companies boast being “military friendly”. Why does the company want to be military friendly and how has the company achieved it? Was the purpose to check a box or was it to reach out to veterans to offer thanks and help transition him/her back into a civilian job? I once sat at a bar with a recruiter and in conversation with a stranger, she learned he was a vet. She immediately reached out to give her business card and offered to help. She mentioned military.com and how it had helped many vets in her network find a position. In my opinion, that’s “military friendly”. Simply posting a position on a supposedly “military friendly” site does not equate to being military friendly. What site is that? How many veteran viewers does it link to? What efforts does that site do to reach out to veterans? What else is the company doing to reach out to the veterans?

What is your why? If you have a wish list, what is on it and why is it there?  Are you looking to appease shareholders? Is it to attract the right talent? Is it to do the right thing at the right time? Is it to increase your ROI of time, money or retention?

you-why“Start with Why” explains how to inspire with ideas rather than product. Simon Sinek goes on in his 2 of his 3 theories being:

  • The Golden Circle:
    • Sinek states, most people in a company know what they do; less people know how they do it; and hardly anyone knows why they do it
  • The Celery Test:
    • If you’re at a grocery store getting food for your health food business, could someone look at your groceries at the checkout line and immediately know what you’re all about?  If you’ve purchased soy milk, chocolate, pudding, and celery the answer is no.  If you’re just purchasing the soy milk and celery, then yes.
    • In business, if you’re not passing the celery test, if you can’t walk the walk after talking the talk, you’ve lost credibility and frankly damaged your integrity.

People buy Apple products because even before Tim Cook, Steve Jobs would only speak on the Why long before he showed you the what.

The founders of Southwest Airlines knew people would love to fly with them because they built their airline on the Why they wanted to fly, rather than just getting to their destination through crappy service.

What’s on your list this year? Why do you want it?

Let’s talk about your Why.

~The Organic Recruiter | Co-wrote with Candy Store

The 1%ers and Their Poetic Sourcing – My SourceCon 2016 Experience

 

hackathonOn a very poetic weekend for this Los Angelino as our greatest baseball announcer was sent off to retirement from 67 glorious years of telling stories like no one’s business; he is sent off with a walk-off home run.

This gives me joy as I am here to write about a bunch of other all-stars from the recruiting and sourcing world of which I work with daily. Last week I had the great fortune to go to SourceCon for my second time in as many years. I got there, not as a vendor, but as a user. You see, I spent nearly a decade as an IT recruiter in the staffing world and always* believe once a recruiter, always a recruiter (*if you stay up on your game). So my goal, when I left and started selling recruitment services was to always recruit and stay fresh on my game.

Being a rep that touts free recruiting tools and ideas to their clients seems counterproductive, however I feel it lends credibility and confidence in what I sell as well. So suggesting for the last 5 years to my clients they should attend SourceCon has been a no-brainer to me. Now having been the last 2 years, I can tell you these sourcers are the 1%ers in our industry.

The last 2 years have confirmed I am still on my game but what some of the things these guys and gals pull off is just amazing. I affectionately call these 1%ers the Ultimate Geek Squad. From tools to tricks to Chrome extensions, they have it all plugged in. Admittingly, they do say they use media, job ads and databases, just a lot smarter and don’t depend on the post and pray model of sitting around ands waiting for candidates to flow in as they want to beat you to the rock stars.

Kerri Mills from Indeed was one of my favorites (yes, I loved one of my competitors). Six Secrets to Sourcing Like a Grandmaster was well…masterful. Her ideas of hyper-personalization should be locked in your brain forever, even after (gawd-forbid) you leave recruitment. This idea is “stop templating your messages”. Find out more about your candidate and make them feel like they are the only one you want to hire EVER. She is not saying she does not use templates. You just don’t know it because she is a poet to what she knows about you.

So as I sit here and romanticize the similarities of the Ultimate Geek Squad and their correlations with the great athletes and play by play announcers (like I have been spoiled with like Chick Hearn and Vin Scully of the LA great), I want the world to know that recruiting isn’t, “where are my resumes” or “I pass” with no explanation. Rather, it is all about these ridiculously talented sourcers who find these amazing people and transform them into even better candidates. Like Kerri spoke of when she said, “oops, I got lazy and did not pick up the phone to her hiring manager to which he said I pass”. Then Kerri, who knew this candidate better than anyone, refused to lose this rock star and called the hiring manager and said, “no, you are not going to pass…you will interview him for the reasons of…”. The candidate turned into a hire because Kerri was the grandmaster that knew WHY her candidate was amazing.

Fast forward to the evening Hackathon (dang late after a long conference day) where the eager and the best of the best converge on a challenge to be the next Grandmaster by competing on a req challenge merely to get to the best 16 in the room and eventually the best of 2016. It was awesome to see all these brains get together to geek out to see the best chance to find best 6 candidates and their search strings first. From that point, the 16 are found and hardly anyone left in anticipation for who was to win.

My reason for this part is not who won but the fun of open-source recruiting and how passionate these competitors were. The fact that each person had so much love and so many people wanting to help, it brought back the feeling of love for the game and how fun it is to win as a team and willingness to receive input from others. Recruitment is a team sport and we forget that when our hiring managers are hounding us for “more resumes”. Remember, we at SourceCon are the 1%ers, not coordinators slinging resumes. We have passion for geeking out to find the best PERSON for the job, not as many resumes to get the hiring managers off our backs.

Day one is not over as I haven’t talked about the networking. LinkedIn in is the online professional network of choice, but meeting my sourcing heroes like Shannon Pritchett, Editor, SourceCon, ERE Media, Stacy Zaper, Netflix and Dean Da Costa, The Search Authority to name a short few was priceless. You can have 3,000 connections on LI but talking to these greats just makes it worth it.

As we go into day 2, my favorite speakers were Jenny DeVaughn, Senior Director, Internal Communications, ADP and Maisha Cannon, Global Talent Strategist, GitHub whose presentation on From E! To Google – Missteps, Metrics and Methods just had me at the edge of my seat.

First, let’s talk about Jenny and the idea of taking a chance.  Jenny’s story about ‘do what you want to do at whatever cost’ was hitting me right in the heart through her presentation of Learn From My Mistakes – Don’t Be a Basic ‘Brander’. Her story as a single mom and taking chance was exhilarating because no one with little support can take a plunge into independence. Yes she now works for a huge company, but the fact she tried her own thing was pure inspiration.

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Lastly, there was Maisha who was truly a treat and so warm on stage talking about a common theme of being unique and personal. To borrow one of her acronyms of ADD, be authentic, different and delightful of which she was to an exponential degree.  Going back to one of my initial thoughts of people aren’t resumes, Maisha focuses on knowing these candidates and equally important, having the hiring managers on strategy sessions (you call them intakes) and making sure the hiring manager is engaged weekly. To quote her reply to my tweet from her, “Craig. If the HM [hiring manager] says 45M a week, it’s a good time to say…We have a problem.”

In closing, my take-away from SourceCon and the great athletes and sports announcers of old is let’s respect the people that have laid the foundation, work on making it greater through open-source and always remember, candidates aren’t resumes, it’s the story you learn about your candidate that is poetry to the candidate and hiring manager. Let’s follow the steps of the great Vin Scully after 67 years of poetry for the Dodgers and make all our players legendary.

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Some Special connections I made and you should too:

~The Organic Recruiter

Gone in 6.0 Seconds

That’s how long it takes a recruiter to go to the next resume if they spent some time on yours.

According to most articles in the last 5+ years, recruiters spend no more than 6 seconds to disqualify you. So you better make an impact quick. Ladders wrote: Recruiters spend 80% of their six-second scan looking at these 4 areas:

  • Name
  • Current Position: Title, Company, and Dates of Employment
  • Previous Position: Title, Company, and Dates of Employment
  • Education

I am curious, I created a copy of my resume in the same 1 sheet format that is circulating with Yahoo!’s Marissa Mayer. Hers is getting mixed reviews, mostly good, but from the traditional, old schoolers I am seeing they are not so excited about it. From the more progressive, creative recruiters it is getting much praise.

my-experience-2016 (b)How do you put detailed accomplishments; numbers; accolades; history; culture fit; education; philanthropy and other details into a 6 second read? I am not quite sure that can be done.

So what do you do to get the recruiter’s attention quick because they do not have time to go through your 4 page resume? Some would say call the recruiter but the recruiters will tell others how that annoys the heck out them. Others would say use your network. I recently sent an email out to 164 recruiters I know in my network asking for help for a friend. I received 4 responses back. These guys and gals are busy. Getting back to you on a hope, is not that easy. In my case it was 2.4% return.

It’s not they don’t want to speak with you. It’s more about having 30 jobs to work on, hiring managers saying where are my resumes while turning down the ones the recruiters spent hours interviewing, prepping and dissecting their skill-sets. As well as sourcing like crazy and spending 6 seconds on your resume. We cannot blame them for not getting back to everyone, although it would be nice. But the best way to get noticed is to be noticed.

How quickly do you get noticed in a crowd? If you are in an analogue world without a smart phone, I am sure you do not find your friends at a concert so easily. Same with your resume. The analogue, dot-matrix format your resume is in is quite frankly just that…out-dated.

Now I am not saying throw pictures of your family and pets on it, rather I am saying find a way to professionally get the recruiters to notice you. Once they call you, get them to know who you are and how you are perfect for that job as it is their job to sell you. Ask them what the manager is looking for that is not plainly written in the job description. Then have some backup ready to articulate that in 6 seconds so when the recruiter sells you, it pops out.

Getting the interview is the hardest part as it is like professional baseball. You have so many divisions, in our case levels of people to impress. But if you know where you are awesome and equally important, you explain in detail where you may have failed or lost an account / project, then you are ahead of the curve.

The challenge is to get noticed or you will be gone in 6.0 seconds.

~The Organic Recruiter

10 TIPS TO MANAGING INTERVIEW CANCELLATIONS AND NO SHOWS

by Katie Calhoun | February 16th 2016

Ever wonder why your candidates are cancelling or gosh darn it, no showing?  Don’t just blame them, let’s take some accountability and in return take action.  Below are some causes.  What kind of effects are you willing to create?  ~The Organic Recruiter

As the war for talent has once again heated up, candidates are no longer willing to wait long for interviews. Before you pull your hair out, take a moment to consider the candidate’s point of view. On the other hand, young candidates may be fearful and intimidated.

Why would you care if they don’t show up? You’ll just move on to the next person on your list, right? Whether experienced professionals or college grads, job candidates today are focused on one thing: finding the company that gives them the best feeling and makes getting hired easy.

It’s important to note that the best way to prevent cancellations and no shows is to truly invest time in building rapport with a candidate, selling the job opportunity to the candidate, and gaining a firm buy-in from them regarding their interest in working at the company.

By building rapport with a candidate, you can earn their trust, learn about their career goals and how those goals align with the current opportunity.

It’s equally as important to be able to articulate what the career path is in the company, so you can provide candidates with a bigger picture of where this current position might lead them.

Another thing that makes a difference is to truly understand what the candidate’s salary requirements are and how that relates to the position being offered.

If the candidate’s request is too far out of range, do they still want to interview for a job that offers less money? If so, it needs to be vetted with the candidate, otherwise you risk having them decide at the last minute that the pay cut won’t work.

Are they truly willing to relocate? How committed are they to that decision? Learn as much as you can about what are deal-breakers for candidates to ensure that only candidates who are truly willing to work the job, where it’s located, for the salary offered, are the ones who interview.In addition to that, here are 10 practical tips to help reduce candidate cancellations and no shows:

    1. Reduce interview lag time – Work with hiring managers to schedule interviews as soon as possible. Try not to go beyond two weeks. Don’t let someone else be faster than you.
    2. Coach hiring managers on the importance of not rescheduling interviews – Rescheduling gives candidates the impression that their time is not valued. They will interview where they are clearly wanted.
    3. Set expectations up front with candidates – Find out if they are interviewing elsewhere. Open a dialogue to gauge their true interest level in your company and what factors they weigh as priorities when considering and accepting offers. Ask them to notify you if they need to cancel or withdraw from consideration and provide contact information to do so.
    4. Provide flexible, upcoming interviewing schedules – The best candidates receive many interview offers and often have tight schedules to work around. How can you make the process easier? Can you interview over Skype? Phone? Offer after-hours or weekends? Offer flexible, pre-determined interview options to get on their calendar right away.
    5. Keep communicating with candidates – Schedule an email or text message campaign so that candidates hear from your company with interesting information every few days before the interview. Also, provide candidates with answers to questions, interview prep, what to expect at the interview, etc. And reinforce why your culture is a great place to spend their careers.
    6. Confirm interviews more than once – Email and phone candidates to confirm their intention to attend the interview. But don’t just confirm. Welcome them as you would a guest. Let them know how much you appreciate their time and interest.
    7. Text candidates – Millennials especially communicate by text message. This is an effective way to confirm and also to solicit feedback if they do not show.
    8. Build a stronger bench – If you normally present three candidates and find that you are experiencing a high rate of cancellations or no-shows, consider presenting five candidates to make up for it.
    9. Find out why candidates are dropping out – It may be hard to do, but if you can survey those who cancelled or failed to show, you’ll gain valuable insight into what factors are playing into this phenomenon. Was a recruiter rude? Did the timing just not work? Were they treated better somewhere else? Did they feel unprepared? Ask questions and report on it on a regular basis.
  • See the silver lining – Ultimately, candidates who fail to show or call may not be the most considerate or dependable employees. Be thankful that their behavior showed up early and prevented you from a potential bad hire.